Adobe After Effects
January, 2019 to May, 2019
The client had this idea to open up a new studio to collaborate with other designers, artists, musicians, etc. They wanted to work with clients and designers who are not afraid to experiment. 11Parsec as a studio wants to leave a mark in this world, and this was their opportunity. The main motto for this ‘new studio’ was to provide quality work over quantity.
To create a brand identity with consistent design elements that reflect the style and voice of the brand across all platforms.
This studio is a branding and design consultancy firm in Bangalore. They focus on working with clients who are not afraid to experiment with their business. They always aim to offer exciting experiences, the best content, trend-setting visuals, and user-centered designs created and guided by professionals. The work not only stops at the visuals, but they also help out individuals and organizations with a business sense and strategy to set out to connect people with what matters the most - the experience.
Their mission is to spark the creative fire from one to everyone.
They have a vision of breaking the stereotypical mold of design and come up with something new every time.
People here are not afraid of taking risks, and they do everything with conviction, reflecting their core values - Bold, honest, diversity, trust, and teamwork.
When it came to brand development, I started with a mind map of words that the client wanted to associate with the brand.
Later, I started brainstorming and creating mood boards around each topic and branching off into more and more detail.
This project allowed me to work on several collaterals, including stationery, social media post, logo animation, giveaways, and illustrations for the website.
Click here to check the brand manual.
Practicing visual design in college and working on a live project are poles apart. With this project, I understood the value of collaterals and how they can be helpful to build a brand. Working individually on this project helped me gain expertise in every sector of the branding system, from layout, illustrations, collaterals to motion graphics.
Being relative and unique would be the biggest challenge for 11Parsec in the future. As a possible next step, 11Parsec can consider developing this brand to an even more micro level and expanding the business. However, I also believe that the brand manual created for the 11Parsec would definitely guide them in the future and yet hold tight to their roots.