User Interface Design
Proven By Users,
January, 2021 to May, 2021
As the first step, we met with the clients to discuss the project. It was a virtual meeting, where we had ice breakers, discussions, and activities to know more about the client and understand their needs.
The project's need was to improve any potential issues of the UX or content of the mega navigation. Also, suggest recommendations on how to improve the UX and content in the global navigation.
We used multiple research methods for this project and mainly aligned these research methods with the project's needs. Firstly we started with Competitive Analysis to check on how other websites are doing during the pandemic.
Later we moved to in-depth research that included first-click test, card sorting, and Usability testing. These tests were more task-focused, and the findings from these helped us shape the user flow and information architecture.
After finishing the research phase, the design phase started by creating a user journey. This user journey was base on the user persona for the Monterey Bay Aquarium. The user journey is about how a user would come to know about the aquarium, purchase the tickets, visit the aquarium and later return home. We divided the user journey into different phases, which helped us to build a story around each section for the design.
Now that we had all the necessary data and insights, it was essential to make the website as per the client's needs and follow ADA laws. It was also crucial to reflect all our findings, design goals, and design principles.
This project was great learning in terms of process and collaborating within the team. Through this project, I understood the value of research in a project and how trade-offs are necessary. Practicing various research methods within this project were a great experience to learn new things. Even though the team consisted of many members, we completed this project without any hindrances.
The next step for this project would be to publish this newly designed website and get real-time data. It would help us understand how the real customers perceive the new design and what are their feedback. The team can also consider adapting this design for mobile devices and make the design responsive across various screens.