Alex Weiss Hills,
User Interface Design,
September, 2020 to August, 2021
Pratt Institute needed to enhance its user experience and interface with the news website for Pratt. It is because the previous news website for Pratt was outdated and was not structured well. This redesign was an excellent opportunity to organize the website, welcome more users, and provide a better user flow. As Pratt Institute will also be launching a new visual design system in the future, this news redesign project was a great way to soft launch the new visual design system for Pratt Institute.
This project was a very high priority with different needs from various stakeholders and directors. Even though it was challenging to prioritize each individual and their needs, it gave us a good chance to expand the project's scope and offer more as an outcome.
To further understand more and as a first step, the team did individual and group interviews with various stakeholders and directors directly involved with this project. These individuals were from diverse departments within Pratt Institute, such as Communications and Marketing, Editorial, Social Media, Development, and Press. These individual and group interviews helped us to know individual needs and their expectations from this project. It also assisted us in learning the Pratt Institute's audiences.
As we got some insight from the discovery phase, we did the comparative analysis as the next step. For the comparative analysis, we covered five design schools within the united states and understood their user experience of the news website. This comparative analysis gave us a good opportunity to pick the best practices and avoid the mistakes for the redesign of Pratt News. It also helped us to understand the competition and how Pratt can stand out from its competition.
Before working on the wireframes, we understood different types of content needed to be present on the Pratt News website. These contents come from various departments, and each has its presence. It was crucial to understanding each content type to be beneficial for us to create a streamlined user journey.
With so many content types and subcategories, it was essential to structure the content appropriately. Content structuring aimed to provide a unified experience to the user. This new content structure also helped reduce the information overload and presenting with the right amount of content.
As we got the insights and knowledge from the user research, we designed the wireframes as our next step. We approached the mobile-first process, where we first created the wireframe for mobile devices and then for desktop. We then shared these wireframes with the stakeholders and got their feedback regarding the same. There were many alterations to the wireframes till we reached the outcome that suited the needs best.
View the Interactive wireframes for desktop.
View the Interactive wireframes for mobile.
As we completed the wireframes, they were handed over to the creative services team to work on the News website's User Interface Design and Visual Design. For the final design, we had to ensure that the Visual Design reflected all the insights and needs shared by the directors and stakeholders. This News website was also a perfect project to soft launch the new visual design system for the Pratt Institute.
View the live website.
As a User Experience Designer, it was an excellent experience to work with a fantastic team. This project allowed me to work with developers, communication designers, managers, stakeholders, and directors. Through this project, I was able to push my limits and expand my creative boundaries. After intense research, multiple interviews, team conversations, and endless thinking, it is good to see how the final product has come out!
As the next step to the project, we are currently reviewing the Google analytics data for the news website. With the help of this data, we are aiming to provide an even more, better experience to our users. We are also conducting user testing for the Pratt news website to understand better how the users feel about this new design. All these dates from various sources will benefit us to create an even more, better experience for the users.