Inside Out

Inside Out characters Fear, Anger, Joy, Disgust, and Sadness standing against colorful emotion-themed vertical backgrounds.

Challenge

The biggest challenge was designing for a wide age group—kids, teens, and adults. I needed to create something that felt fun and accessible, while also carrying the emotional depth of the story.

Opportunity

This gave me the chance to lean into emotion-driven design. I explored ways to personalize the experience, using interactive elements and visual storytelling to make users feel like they were part of the film’s universe.

Users appreciated the playful, visually immersive experience with easy access to story content, trailers, and creative insights.

Final Designs

The final site is a scrollable journey that mirrors the movie’s tone. I used bold colors, clear typography, and a consistent layout rhythm to guide users. Micro-interactions and character-driven transitions helped bring the story to life in a way that felt fresh and cinematic.

Long-scroll web design for Inside Out featuring rainbow character silhouette and infographic-style sections like Characters, Story, and Trailer.

User Reactiopns

I shared the project with peers and mentors to gather feedback. Here’s what I heard:

“It made the film feel alive beyond the screen. I wanted to keep exploring."

“The timeline felt intuitive once I understood the rhythm of the layout.”

“I’d love to explore individual characters or creators more—maybe as clickable moments?”

What I Learned

Visual rhythm adds clarity. Repeating structures helped users scan information easily without feeling overwhelmed.

Playfulness is power. Emotion-led themes made complex content feel personal, accessible, and engaging.

Design invites emotion. A strong visual story can drive deeper interaction, even in content-heavy experiences.

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