September, 2020 to December, 2020
The team and the clients had a kickoff meeting to discuss the project. It was a virtual meeting where we got to know more about the client and understand their needs.
The need was to extend the Mural Map of Canada's functionality to mobile devices and make it user-friendly for new users. The aim was also to improve the website's overall functionality and help the client welcome more diverse users.
"People always have their phone with them, and this makes it easier for them to click a picture and upload it right away!"
- Marta Hernandez, Managing Director at Mural Routes
For this project, the team decided to practice moderated remote user testing for user research. The test focused on mobile users and also targeted a diverse range of participants. As the clients wanted to expand their audience, we recruited participants from various backgrounds who were new to this website. Every participant was also a non-residence of Canada so that the team could check the efficiency of the map.
We selected 6 participants for this moderated remote user testing. The only criteria for selecting participants were - if they use a mobile device to check websites.
After completing the user test for each participant, each member of the team analyzed the data individually. We re-watched the recordings from the user test and analyzed all the information from our participants. After writing down all the issues, we grouped them according to 'where does the problem occurs.' This way, the team narrowed down the data and started to focus on selected issues. Every problem also got a severity rating based on how many participants faced the same problem and how big the problem was.
With all this data and information, each one from the team worked individually on recommendations. We based these recommendations on the data collected from the participants during the moderated remote user testing. By keeping the website's functionality as it is, these recommendations enhance the user experience for the website.
Click here to view the full report for this project.
Suggested recommendations -
Even though we did not direct this project towards designing, it offered many new things to learn. As a designer, I got to know the importance of criticizing design. It helps ease a designer's job, and it is also helpful for the "non-designer" individuals within the organization. Through these reports, every member within the organization can be a part of the process and add their thoughts.
For the following steps, I would make these recommendations come to life by implementing them on the live website. As mentioned in the report, these recommendations are tested with real users and could be trusted. It also adds another benefit to the organization of not going through user testing with the new designs. Organizations should at least have these reports written every six months to keep up with user behavior.