Mural Map of Canada

The Mural Map of Canada is a web-based project that aims to provide a platform for mural artists, community members, and visitors to showcase and discover mural art across Canada. Mural Map is a function by Mural Routes that provide mural artists with a more responsive and user-friendly digital outlet to showcase their artworks.

Mural Routes is now in the process of making this tool even more accessible to anybody (not just mural artists) to upload mural artworks across the country. Therefore, the purpose of this study is to improve the user-friendliness of the website to engage an extended demographic and suggest recommendations that would help to do so.

Project Details


Kyle Kisicki,
Zane Castillo,
Raunak Jangid

My role


Tools used

Adobe Photoshop,
Miro Board,
UserZoom Go,
Validately recorder


September, 2020 to December, 2020

Three mobile screens displaying different sections of Mural Map of Canada

Project Brief

The team and the clients had a kickoff meeting to discuss the project. It was a virtual meeting where we got to know more about the client and understand their needs.

The need was to extend the Mural Map of Canada's functionality to mobile devices and make it user-friendly for new users. The aim was also to improve the website's overall functionality and help the client welcome more diverse users.

"People always have their phone with them, and this makes it easier for them to click a picture and upload it right away!"
- Marta Hernandez, Managing Director at Mural Routes

The aim was to -
Extend the functionality of the Mural Map of Canada and suggest recommendations to improve the website's user-friendliness for mobile devices.

An individual clicking a photo of graffiti on the wall through his mobile

User Research

For this project, the team decided to practice moderated remote user testing for user research. The test focused on mobile users and also targeted a diverse range of participants. As the clients wanted to expand their audience, we recruited participants from various backgrounds who were new to this website. Every participant was also a non-residence of Canada so that the team could check the efficiency of the map.

Participants -
We selected 6 participants for this moderated remote user testing. The only criteria for selecting participants were - if they use a mobile device to check websites.

    Scenario and tasks

    Each participant had to complete the given tasks in this moderated remote user testing session to conclude the test. These tasks reciprocate to the primary functions of the website. We informed the participants to think aloud as they were going through this test, and each participant took thirty minutes to complete the moderated remote user testing. This test helped us to analyze the user flow and the usability issues present on the Mural Map of Canada website.

    Scenario to participants -
    You are in Canada for your vacation, and you came across this website that informs its users about Murals in Canada. You visit this website, and you wish to accomplish these tasks -

    • You have an image of mural art that you took at Oak Lake, and now you wish to upload it on Mural maps with all the information.
    • You want to look for Realism Mural art near the Toronto area, and also try to connect with the artist of a particular mural.
    • You wish to share a Mural art on the preferred social media platform of your choice.

    Analyzing Data

    After completing the user test for each participant, each member of the team analyzed the data individually. We re-watched the recordings from the user test and analyzed all the information from our participants. After writing down all the issues, we grouped them according to 'where does the problem occurs.' This way, the team narrowed down the data and started to focus on selected issues. Every problem also got a severity rating based on how many participants faced the same problem and how big the problem was.

    Insights from the User Research

    • Participants found it tough to navigate through maps on mobile devices.
    • It is not a great option to keep a long scroll for the web pages, especially on mobile devices.
    • Users would often use the knowledge in their head while navigating through the website.
    • All the participants loved the concept of this website and would love to see the same for other counties as well!
    Multiple sticky notes describing the insights from user research

    Final Recommendations

    With all this data and information, each one from the team worked individually on recommendations. We based these recommendations on the data collected from the participants during the moderated remote user testing. By keeping the website's functionality as it is, these recommendations enhance the user experience for the website.

    Click here to view the full report for this project.

    Suggested recommendations -

      • Improving the map functionality
      • Updating the share function
      • Avoiding long scrolls

      Take-Aways and Next Steps

      Even though we did not direct this project towards designing, it offered many new things to learn. As a designer, I got to know the importance of criticizing design. It helps ease a designer's job, and it is also helpful for the "non-designer" individuals within the organization. Through these reports, every member within the organization can be a part of the process and add their thoughts.

      For the following steps, I would make these recommendations come to life by implementing them on the live website. As mentioned in the report, these recommendations are tested with real users and could be trusted. It also adds another benefit to the organization of not going through user testing with the new designs. Organizations should at least have these reports written every six months to keep up with user behavior.

      Three mobile screens displaying different sections of Mural Map of Canada

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